Newspapers Assignment Example | Topics and Well Written Essays - 2000 words

Newspapers - Assignment Example Although there are certain number of people, mainly of older age who still believe in reading newspaper for getting updated about what are happenings in and around the world the present generation of youth as well as people who remain busy in their respective jobs prefer internet or web to get updated about the news. The news brings about conflict, create difference of opinion among people which help them in a way to figure out what is right and what is wrong. The newspaper is a way by which people can gather information about what is happening all across the globe. In the era of technological advancement newspaper still have its importance as in the developing and developed countries people still have to rely on print media to get details about the happening across the world. But, in addition to that in the developed countries, print media have to come up with new innovative ideas to survive as the internet is more of a common thing in those countries, so dependency on the newspaper in now reducing in those countries. 2. PEST Analysis: Definition, Purpose and Business Benefit: Generally PEST analysis associated with the external factors that affect any company’s overall performance. ... According to them, these four factors differ in different countries but a proper PEST analysis always helps an organization perform better in the competitive world (Analoui & Karami, 2003, 74). According to Kotler (1998), PEST analysis is a productive strategic tool for analyzing market growth or decline, business situation, potential and course for operations. According to his analysis, PEST analysis is helpful because there are continuous changes taking place in the society which creating an uncertain environment and also have its impact on the performance of the organization. The use of PEST analysis is helpful for the organization in strategic planning, developing its marketing strategies, for business development as well. 3. PEST analysis for the newspaper industry in the developed economies: With the continuously developing technologies and availability of internet facilities in almost every household of the economically developed countries, it is a crunch time for the print me dia to look closely to their marketing, promotional strategies and if needed have to make necessary changes. Political aspects: From the very beginning newspaper plays an important role in setting up the political mode of any civilization. By virtue of the reports published in newspapers regarding different political party’s agenda, thought process people decide whom to choose or support. On the other hand, political situation of any country also help the newspaper industry to blossom. Stable political condition, freedom to express views, access to all political parties and leaders, support from them at the crunch time all help the newspaper industry to do its job effectively that is providing good and true