Managing capability of Ford Motor Company Coursework - 1

Managing capability of Ford Motor Company - Coursework Example The paper tells that capabilities of an organization can be segregated into two deliverables including threshold capabilities and capabilities for gaining competitive advantage. These capabilities are driven by tangible and intangible resources that constitute of threshold and unique resources. Moreover, competencies are also a critical aspect of capabilities which entail core and threshold competencies. A complete amalgamation of these aspects and a well-organized organizational outlook can facilitate companies to manage capability for gaining the sustainable competitive advantage. Ford Motor Company has emerged as one of the major sustainable companies in the automobile industry which make utmost use of its resources and capabilities to derive competitive advantages. The company has focused on providing exceptional values to its customers all over the world. It has a unique combination of power and technology that makes its every vehicle a special one. A few of the very well known brands of Ford are Fiesta, Focus, and Fusion. Mobility Muse started Ford Motor Company in the year of 1903 with the investment of US$28,000. It used to manufacture classic elegant vehicles but now with the advancement of technology and in keeping with evolving trends, it is presently manufacturing high-tech business class vehicles. It also helps newer drivers all over the world to become safer drivers. In terms of its distinct capabilities, from the handling of vehicles to the elegant exterior finish and superior luxury interior, in every single aspect, Ford has been mostly able to meet the expectations of the national as well as global markets. It also manufactures trucks and utility vehicles. It always focuses to create a strong business periphery to serve the world better. In this endeavor, it has been taking initiatives for the betterment of the society by way of Corporate Social Responsibility (CSR).